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This domain novanafrica.com states the following, "NOVAN aims to create a healthy living culture by supplying consumers with organic products for cosmetic and domestic use." Our analyzers analyzed that the website said "in other words we care about you ;." The Website also stated " coconut oil contains anti-viral, anti-fungal and oxidants properties that boosts the immune system. It helps digestion and regulates bowel movements. cocunut oil prevents your hair from breaking by sealing in moisture and providing nutrients. Relax, it has not gone." The website's header had novan as the most important search term. It was followed by healthcare, natural, and product which isn't as ranked as highly as novan. The next words they used was virgin. coconut oil was also included but will not be viewed by web engines.